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COVID-19 marketing resources: free data personalization webinar, new Google help

Google Adds New Listing of Resources to Help Businesses Manage Campaigns During COVID-19

Google has created a new, centralized hub of its various business resources and guides designed to help brands maximize their use of Google’s tools for marketing and outreach amid the COVID-19 pandemic.

Businesses can also consider using Google Trends to check out how changes in user behavior could be impacting their target segments.



Free data personalization, data-driven marketing webinar

A free hour-long educational webinar on data personalization and applying it to customers and patients will be held on May 21, 2020, at 2 p.m. EST

“Let’s Talk About Data: A Tutorial on the Value of Personalization” will deal with data-driven marketing, the process by which marketers glean insights and trends by analyzing company-generated or market data, then translating these insights into actionable decisions informed by the numbers.

The goal of data-driven marketing is to optimize marketing processes and strategies to cater to changing trends and the unique demands of audiences and consumers by leveraging data to gain deeper insight into what customers want.

Experts will discuss:

  • The importance of data driven marketing
  • Strategies to reach consumers in these challenging times
  • Examples of data-driven marketing strategies that work
  • How Print Services Providers are supporting clients in delivering on the promise of data-driven personalization

To more info or to register go to

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