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Possible link between sugary drinks and cancer

A study published by The BMJ reports a possible association between higher consumption of sugary drinks and and an increased risk of cancer.

While cautious interpretation is needed, the findings add to a growing body of evidence indicating that limiting sugary drink consumption, together with taxation and marketing restrictions, might contribute to a reduction in cancer cases.

The consumption of sugary drinks has increased worldwide during the last few decades and is convincingly associated with the risk of obesity, which in turn is recognized as a strong risk factor for many cancers. But research on sugary drinks and the risk of cancer is still limited.

So a team of researchers based in France set out to assess the associations between the consumption of sugary drinks (sugar sweetened beverages and 100% fruit juices), artificially sweetened (diet) beverages, and risk of overall cancer, as well as breast, prostate, and bowel (colorectal) cancers.

Their findings are based on 101,257 healthy French adults (21% men; 79% women) with an average age of 42 years at inclusion time from the NutriNet-Santé cohort study.

Participants completed at least two 24-hour online validated dietary questionnaires, designed to measure usual intake of 3,300 different food and beverage items and were followed up for a maximum of 9 years (2009-2018).

Daily consumption of sugary drinks (sugar sweetened beverages and 100% fruit juices) and artificially sweetened (diet) beverages were calculated and first cases of cancer reported by participants were validated by medical records and linked with health insurance national databases.

Several well known risk factors for cancer, such as age, sex, educational level, family history of cancer, smoking status and physical activity levels, were taken into account.

Average daily consumption of sugary drinks was greater in men than in women (90.3 mL v 74.6 mL, respectively). During follow-up 2,193 first cases of cancer were diagnosed and validated (693 breast cancers, 291 prostate cancers, and 166 colorectal cancers). Average age at cancer diagnosis was 59 years.

The results show that a 100 mL per day increase in the consumption of sugary drinks was associated with an 18% increased risk of overall cancer and a 22% increased risk of breast cancer. When the group of sugary drinks was split into fruit juices and other sugary drinks, the consumption of both beverage types was associated with a higher risk of overall cancer. No association was found for prostate and colorectal cancers, but numbers of cases were more limited for these cancer locations.

In contrast, the consumption of artificially sweetened (diet) beverages was not associated with a risk of cancer, but the authors warn that caution is needed in interpreting this finding owing to a relatively low consumption level in this sample.

Possible explanations for these results include the effect of the sugar contained in sugary drinks on visceral fat (stored around vital organs such as the liver and pancreas), blood sugar levels, and inflammatory markers, all of which are linked to increased cancer risk.

Other chemical compounds, such as additives in some sodas might also play a role, they add.

This is an observational study, so can’t establish cause, and the authors say they cannot rule out some misclassification of beverages or guarantee detection of every new cancer case.

Nevertheless, the study sample was large and they were able to adjust for a wide range of potentially influential factors. What’s more, the results were largely unchanged after further testing, suggesting that the findings withstand scrutiny.

These results need replication in other large scale studies, say the authors.

“These data support the relevance of existing nutritional recommendations to limit sugary drink consumption, including 100% fruit juice, as well as policy actions, such as taxation and marketing restrictions targeting sugary drinks, which might potentially contribute to the reduction of cancer incidence,” they conclude.

Source: Science Daily, sciencedaily.com

The post Possible link between sugary drinks and cancer appeared first on Chiropractic Economics.

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Social media outreach and patient communications

Array ( [post_title] => Social media outreach and patient communications [post_content] =>

Consistent social media outreach turn your practice into a high-touch marketing machine, bringing in regular patients and new referrals...

Consistent patient communications and social media outreach turn your practice into a high-touch marketing machine, bringing in regular patients and new referrals

Health providers are facing an ongoing barrage of competitors vying for the attention of people who are their current or prospective patients. One way to attract and retain clients is by engaging them with consistent patient communications via social media outreach.

Jason Deitch, DC, national bestselling author of “Unmarket Your Practice” as well as an international speaker, trainer, and a social media outreach strategic consultant to the chiropractic profession, and Casen DeMaria, DC, CACCP, CCT, a practitioner with The Drugless Doctors in Westlake, Ohio, gave us their Top 5 Ways to Engage Chiropractic Patients (we chose a Top 5 out of those 10).

They are:

• Make Facebook/Instagram healthy for people by sharing a daily dose of positive inspiration and health reminders. You can also share video on social media outreach platforms of testimonials from patients. DeMaria’s office calls this #TestimonialTuesday.

• Invite patients and their guests to monthly internal, external, or digital (Facebook Live/Webinar) events that teach uncommon solutions to their common health problems.

• Have a “Win Board” in your office for health goals and to witness your patient’s improvements publicly.

• When current patients refer a new client, be sure to give them a gift to show appreciation.

• Share your favorite people, places, and products when planning patient communications.

Social media outreach

“Launching a campaign to turn your practice’s Facebook page from a marketing tool into a valuable local community resource is a three-step process,” explains Deitch. “Update your practice’s Facebook Page Cover Image to invite people to join your tribe; create a content posting strategy you community will find valuable and worth sharing; and enthusiastically promote your practice’s tribe and consistently invite your audience to take a next step with you to either learn more an upcoming event or to schedule a consultation or new patient examination.”
Know that you don’t have to be good at video or social media to begin your social media outreach.

“The key to success in today’s modern tech-centric world is to know your strategy objectives and hire or outsource your strategy to experts who can implement it for you,” says Deitch. “Chiropractors should be keenly aware of their social media and communication objectives and should hold their team accountable to implement the daily, weekly, and monthly tactics.”

Social media outreach and events

“Teach and share a different topic each month that your patients and community will find valuable and that aligns with your professional skills and expertise,” says Deitch. “Build your practice with well-educated people who have learned from you and developed trust in you for greater long-term practice stability.”

DeMaria’s office increases patient communications by holding dinner or lunch along with the DC events.

“This creates internal marketing for your members to share with their family and friends. We have found this to be a great referral opportunity,” she says.

Win Board

On a white board, write a Question of the Week, have your patients write their Wins of the Week, take a photo of it at the end of the week, and use it in your social media outreach.

“When we do a video recap at the end of the year, we like to say, ‘More than 1,000 of you wrote out your health wins’ to add to the grandeur of the moment,” says DeMaria.

Referral Gifts

DeMaria says that it’s important to take care of those who are referring your business.

Give them something to show your appreciation. For example, a free pound of Celtic Sea Salt or something else of their choosing.

Share Your Favorites

“Chiropractors often forget that people look to us for more than just our clinical skills. They look to us for advice, recommendations of our favorite products, and referrals to our favorite people and places,” explains Deitch.

“People appreciate, trust, and respect professionals who weeks to be of service with direction and referrals for things beyond what they earn income from providing. It demonstrates that you care about people more than your income.”

When you automate your patient communications it will make care easier for your office and patients. Meaningful patient engagements begins with high-touch communications and social media outreach, resulting in more patients in the door on a regular basis.

The post Social media outreach and patient communications appeared first on Chiropractic Economics.

[post_excerpt] =>

Consistent social media outreach turn your practice into a high-touch marketing machine, bringing in regular patients and new referrals...

The post Social media outreach and patient communications appeared first on Chiropractic Economics.

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Decide filter: Returning post, everything seems orderly :Social media outreach and patient communications

Array ( [post_title] => Social media outreach and patient communications [post_content] =>

Consistent social media outreach turn your practice into a high-touch marketing machine, bringing in regular patients and new referrals...

Consistent patient communications and social media outreach turn your practice into a high-touch marketing machine, bringing in regular patients and new referrals

Health providers are facing an ongoing barrage of competitors vying for the attention of people who are their current or prospective patients. One way to attract and retain clients is by engaging them with consistent patient communications via social media outreach.

Jason Deitch, DC, national bestselling author of “Unmarket Your Practice” as well as an international speaker, trainer, and a social media outreach strategic consultant to the chiropractic profession, and Casen DeMaria, DC, CACCP, CCT, a practitioner with The Drugless Doctors in Westlake, Ohio, gave us their Top 5 Ways to Engage Chiropractic Patients (we chose a Top 5 out of those 10).

They are:

• Make Facebook/Instagram healthy for people by sharing a daily dose of positive inspiration and health reminders. You can also share video on social media outreach platforms of testimonials from patients. DeMaria’s office calls this #TestimonialTuesday.

• Invite patients and their guests to monthly internal, external, or digital (Facebook Live/Webinar) events that teach uncommon solutions to their common health problems.

• Have a “Win Board” in your office for health goals and to witness your patient’s improvements publicly.

• When current patients refer a new client, be sure to give them a gift to show appreciation.

• Share your favorite people, places, and products when planning patient communications.

Social media outreach

“Launching a campaign to turn your practice’s Facebook page from a marketing tool into a valuable local community resource is a three-step process,” explains Deitch. “Update your practice’s Facebook Page Cover Image to invite people to join your tribe; create a content posting strategy you community will find valuable and worth sharing; and enthusiastically promote your practice’s tribe and consistently invite your audience to take a next step with you to either learn more an upcoming event or to schedule a consultation or new patient examination.”
Know that you don’t have to be good at video or social media to begin your social media outreach.

“The key to success in today’s modern tech-centric world is to know your strategy objectives and hire or outsource your strategy to experts who can implement it for you,” says Deitch. “Chiropractors should be keenly aware of their social media and communication objectives and should hold their team accountable to implement the daily, weekly, and monthly tactics.”

Social media outreach and events

“Teach and share a different topic each month that your patients and community will find valuable and that aligns with your professional skills and expertise,” says Deitch. “Build your practice with well-educated people who have learned from you and developed trust in you for greater long-term practice stability.”

DeMaria’s office increases patient communications by holding dinner or lunch along with the DC events.

“This creates internal marketing for your members to share with their family and friends. We have found this to be a great referral opportunity,” she says.

Win Board

On a white board, write a Question of the Week, have your patients write their Wins of the Week, take a photo of it at the end of the week, and use it in your social media outreach.

“When we do a video recap at the end of the year, we like to say, ‘More than 1,000 of you wrote out your health wins’ to add to the grandeur of the moment,” says DeMaria.

Referral Gifts

DeMaria says that it’s important to take care of those who are referring your business.

Give them something to show your appreciation. For example, a free pound of Celtic Sea Salt or something else of their choosing.

Share Your Favorites

“Chiropractors often forget that people look to us for more than just our clinical skills. They look to us for advice, recommendations of our favorite products, and referrals to our favorite people and places,” explains Deitch.

“People appreciate, trust, and respect professionals who weeks to be of service with direction and referrals for things beyond what they earn income from providing. It demonstrates that you care about people more than your income.”

When you automate your patient communications it will make care easier for your office and patients. Meaningful patient engagements begins with high-touch communications and social media outreach, resulting in more patients in the door on a regular basis.

The post Social media outreach and patient communications appeared first on Chiropractic Economics.

[post_excerpt] =>

Consistent social media outreach turn your practice into a high-touch marketing machine, bringing in regular patients and new referrals...

The post Social media outreach and patient communications appeared first on Chiropractic Economics.

[post_date_gmt] => 2020-01-28 14:37:09 [post_date] => 2020-01-28 14:37:09 [post_modified_gmt] => 2020-01-28 14:37:09 [post_modified] => 2020-01-28 14:37:09 [post_status] => publish [comment_status] => closed [ping_status] => open [guid] => https://www.chiroeco.com/?p=125685 [meta] => Array ( [enclosure] => Array ( [0] => ) [syndication_source] => Chiropractic Economics [syndication_source_uri] => https://www.chiroeco.com [syndication_source_id] => https://www.chiroeco.com/feed/ [syndication_feed] => https://www.chiroeco.com/feed/ [syndication_feed_id] => 9 [syndication_permalink] => https://www.chiroeco.com/social-media-outreach/ [syndication_item_hash] => 104c891f5cd556b9e086ae61daed8a75 ) [post_type] => post [post_author] => 25 [tax_input] => Array ( [category] => Array ( [0] => 48 [1] => 36 ) [post_tag] => Array ( ) [post_format] => Array ( ) ) )